In recent weeks we started noticing some low quality sites showing up for “car accident” and “DUI” searches in major metros. See the table below for a short list. These sites have many things in common: They often rank well, despite generic content; They all use the same basic design / feature set; They all […]

There are some clients who don’t want to think about promoting their practice, and who just want to write a check and have you take care of it.  It’s your job to write whatever works on the page, whatever posts and other “content” are needed, and to figure out what sells, and why.  And there […]

Internet Marketing is a world full of noise, propaganda, self-promotion and distraction.  If you are to make your living at getting your clients’ messages out, effectively and productively, you have to have the ability to zero in on the constraint, and focus.  If that doesn’t come to you naturally, you have to adopt or invent […]

Humans are story-telling and story-processing engines.  The best “content” is a story. I recently downloaded a “Link Building” book by Eric Ward, thinking that there has to be something I am missing.   I found a nugget in the Foreward (before the Introduction, even). “Ask yourself this question:  If I can’t think of [three] good reasons […]

We regularly comb through search data, as recorded by Google Webmaster Tools and AdWords, to improve campaign results. Doing this today, for a “Car Accidents” campaign, the data give me a strong impression of 12 Phoenix attorneys, obsessively searching on “car accident attorney” and “auto accident lawyer” several times a day, to see where their […]