Red Falcon Web Marketing

Search Engine Optimization (SEO)


Attorney Search Engine Marketing

Experienced Search engine Optimization that Drives Traffic, and Business

In order for your website to be functional and effective, it must be easily found by potential clients searching the internet. Studies have shown that the earlier, or higher, your site appears in a search engine result list, the better the chance that a viewer with visit your site and read about your firm. To make your site visible, and to make it appear highly in search engine results, we offer comprehensive search engine optimization services.

Our experienced SEO strategists handle every aspect of optimizing your site for searches, including:

  • Keyword research and optimization: One of the most important on page optimization processes involves keyword research. Our SEO specialists will research your market area to look for keywords and terms that are being searched by your potential clients and that can be used to differentiate your firm. Your content writer will use these keywords in a natural way, creating relevant copy that will result in keyword hits in all major search engines.
  • Inbound linking: Adding a link to your website on other credible websites provides visibility in search engine results. Our staff will help you understand inbound linking, and will offer advice on where to place your links. Useful inbound linking opportunities include your State Bar Association’s website, your Chamber of Commerce’s website and other similar association websites.
  • Internal links: Linking within your site provides search engine visibility, especially when links include relevant keywords. Internal linking is addressed by your copywriter and your SEO specialist.
  • Metatags: While metatags are not generally visible by the average user or reader, they do offer some SEO optimization benefits. We know how to maximize these benefits, and will create metatags that are natural and useful for every page in your site.
  • Titles and descriptions: One of the most important on page elements, title tags actually tell a search engine what the page is actually about. Your SEO specialist and copywriter will work together to draft title tags that perform well and offer instant insight into every page.
  • Building social mentions: Another external opportunity to improve visibility of your website lies in the realm of social media. We offer advice on how you can use social media, including Twitter, Facebook, LinkedIn and blog posts to garner social attention for your website.

SEO today is not the same as it was a year ago, or even six months ago. We maintain a current knowledge of search engine algorithms for each of the top search engines, including Google, Bing and Yahoo, allowing us to optimize your site to conform to the requirements and standards of each.

We Do All of the Heavy Lifting

SEO optimization can be a confusing concept, especially with the constantly changing nature of the search engine marketing realm. Our staff has the skill and knowledge needed to handle all of the SEO optimization on our end, allowing us to create a truly optimized site on your behalf, without you having to worry about how you will get your site to perform.

Contact us online or call 480-788-6415 to discuss your SEO optimization concerns with one of our staff members. For complimentary insight into your website creation needs, complete our Free Website Analysis form today.



To find more about our services or to help us with your work and web presence, please fill in the form and click on submit, or give us a call at 480-788-6415.
Thank you!


“I had difficulty understanding how to present my law firm on line. I found Red Falcon and asked for Craig's help. In short time the site was up and running effectively at a reasonable cost. I would recommend Red Falcon to anyone who needs web presence advice especially if you are one of those people like me who has difficulty understanding the process.”


“In September 2012, I was just starting my law office. I realized I needed to “get my name out there,” but I was on a limited budget. I spoke with a number of different companies, but when I spoke with Craig, I knew I had found someone who really knew what he was doing. He understood the limitations my budget placed, but he was absolutely willing to do all that he could to work with me within those constraints.

"Throughout the process of establishing, maintaining and promoting the site, Craig and his team have always been extremely professional and responsive. I am very proud of the website, and I have received terrific, complimentary feedback from colleagues and clients. I feel extremely comfortable trusting Craig with managing my site, and I look forward to continuing to work with him as my business grows. ”


“You have done a great job and are the only honest web guru I know.”


“As always, thanks for all your team does. I've worked with a lot of development teams and you guys outshine them all... its not even close.”


“I appreciate your analytic attention to monitoring the AdWords numbers. I think it's a tremendous value...”